Gatignon, Hubert: search on Z-Library

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1

A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics

Gatignon, Hubert, Tushman, Michael L., Smith, Wendy, Anderson, Philip

Journal:

Management Science

Year:

2002

Language:

english

File:

PDF, 168 KB

english, 2002

2

Strategic Orientation of the Firm and New Product Performance

Gatignon, Hubert, Xuereb, Jean-Marc

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.64 MB

english, 1997

3

Competitive Effects on Technology Diffusion

Thomas S. Robertson and Hubert Gatignon

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 454 KB

english, 1986

4

Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

Erin Anderson and Hubert Gatignon

Journal:

Journal of International Business Studies

Year:

1986

Language:

english

File:

PDF, 633 KB

english, 1986

5

Technology Diffusion: An Empirical Test of Competitive Effects

Hubert Gatignon and Thomas S. Robertson

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 533 KB

english, 1989

6

Competitive Marketing Behavior in Industrial Markets

Venkatram Ramaswamy, Hubert Gatignon and David J. Reibstein

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 583 KB

english, 1994

7

Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities

David J. Reibstein and Hubert Gatignon

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 400 KB

english, 1984

8

Brand Introduction Strategies and Competitive Environments

Hubert Gatignon, Barton Weitz and Pradeep Bansal

Journal:

Journal of Marketing Research

Year:

1990

Language:

english

File:

PDF, 2.40 MB

english, 1990

9

Determinants of Competitor Response Time to a New Product Introduction

Douglas Bowman and Hubert Gatignon

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.74 MB

english, 1995

10

Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share

Douglas Bowman and Hubert Gatignon

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 876 KB

english, 1996

11

Toward a Methodology for Measuring Advertising Copy Effects

Gatignon, Hubert

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 466 KB

english, 1984

12

Pooling Logit Models

Hubert Gatignon and David J. Reibstein

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 268 KB

english, 1986

13

Strategic studies in Markstrat

Hubert Gatignon

Journal:

Journal of Business Research

Year:

1987

Language:

english

File:

PDF, 930 KB

english, 1987

14

A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies

Rabikar Chatterjee, Jehoshua Eliashberg, Hubert Gatignon and Leonard M. Lodish

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 2.20 MB

english, 1988

15

Special Issue on Innovation and New Products || Strategic Orientation of the Firm and New Product Performance

Hubert Gatignon and Jean-Marc Xuereb

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.88 MB

english, 1997

16

Modeling Marketing Interactions with Application to Salesforce Effectiveness

Hubert Gatignon and Dominique M. Hanssens

Journal:

Journal of Marketing Research

Year:

1987

Language:

english

File:

PDF, 695 KB

english, 1987

17

Competitive Marketing Behavior in Industrial Markets

Ramaswamy, Venkatram, Gatignon, Hubert, Reibstein, David J.

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 1.58 MB

english, 1994

18

Competitive Reactions to Market Entry: Explaining Interfirm Differences

Gatignon, Hubert, Anderson, Erin, Helsen, Kristiaan

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 1.77 MB

english, 1989

19

Brand Introduction Strategies and Competitive Environments

Gatignon, Hubert, Weitz, Barton, Bansal, Pradeep

Journal:

Journal of Marketing Research

Year:

1990

Language:

english

File:

PDF, 1.47 MB

english, 1990

20

Research Issues at the Boundary of Competitive Dynamics and Market Evolution

David Soberman and Hubert Gatignon

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.24 MB

english, 2005

21

[Handbooks in Operations Research and Management Science] Marketing Volume 5 || Chapter 15 Marketing-mix models

Gatignon, Hubert

Year:

1993

Language:

english

File:

PDF, 2.17 MB

english, 1993

22

Competitive Reactions to Market Entry: Explaining Interfirm Differences

Hubert Gatignon, Erin Anderson and Kristiaan Helsen

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 2.33 MB

english, 1989

23

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Hubert Gatignon, Jehoshua Eliashberg and Thomas S. Robertson

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 588 KB

english, 1989

24

Research Issues at the Boundary of Competitive Dynamics and Market Evolution

Soberman, David, Gatignon, Hubert

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 168 KB

english, 2005

25

Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

Anderson, Erin, Gatignon, Hubert

Journal:

Journal of International Business Studies

Year:

1986

Language:

english

File:

PDF, 553 KB

english, 1986

26

Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share

Bowman, Douglas, Gatignon, Hubert

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 1.85 MB

english, 1996

27

Erin Anderson and the Path Breaking Work of TCE in New Areas of Business Research: Transaction Costs in Action

Aline Gatignon, Hubert Gatignon

Journal:

Journal of Retailing

Year:

2010

Language:

english

File:

PDF, 349 KB

english, 2010

28

Manipulating Consumers is Not Marketing: A Commentary on Cass R. Sunstein's 'Fifty Shades of Manipulation'

Gatignon, Hubert, LE NAGARD, Emmanuelle

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 333 KB

english, 2015

29

A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies

Chatterjee, Rabikar, Eliashberg, Jehoshua, Gatignon, Hubert, Lodish, Leonard M.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 1.47 MB

1988

30

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Gatignon, Hubert, Eliashberg, Jehoshua, Robertson, Thomas S.

Journal:

Marketing Science

Year:

1989

Language:

english

File:

PDF, 1.32 MB

english, 1989

31

The Impact of Risk and Competition on Choice of Innovations

Hubert Gatignon and Thomas S. Robertson

Journal:

Marketing Letters

Year:

1993

Language:

english

File:

PDF, 1.09 MB

english, 1993

32

Competition as a Moderator of the Effect of Advertising on Sales

Gatignon, Hubert

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 1.73 MB

english, 1984

33

Commentary on Peter Leeflang and Dick Wittink's “Building models for marketing decisions: Past, present and future”

Hubert Gatignon

Journal:

International Journal of Research in Marketing

Year:

2000

Language:

english

File:

PDF, 48 KB

english, 2000

34

Making Innovation Last: Volume 2 ||

Gatignon, Hubert, Gotteland, David, Haon, Christophe

Year:

2016

Language:

english

File:

PDF, 2.22 MB

english, 2016

35

A marketing perspective on business models

Gatignon, Hubert, Lecocq, Xavier, Pauwels, Koen, Sorescu, Alina

Journal:

Year:

2018

Language:

english

File:

PDF, 401 KB

english, 2018

36

Making Innovation Last: Volume 2 || Predicting New Product Acceptance

Gatignon, Hubert, Gotteland, David, Haon, Christophe

Year:

2016

Language:

english

File:

PDF, 708 KB

english, 2016

37

Pooling Logit Models

Gatignon, Hubert, Reibstein, David J.

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 650 KB

english, 1986

38

The INSEAD-Wharton Alliance on Globalizing (Strategies for Building Successful Global Businesses) || Global recombination: cross-border technology and innovation management

Gatignon, Hubert, Kimberly, John R., Gunther, Robert E.

Year:

2004

File:

PDF, 357 KB

2004

39

A Propositional Inventory for New Diffusion Research

Gatignon, Hubert, Robertson, Thomas S.

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 1.28 MB

english, 1985

40

Making Innovation Last: Volume 2 || Looking Ahead to New Product Diffusion

Gatignon, Hubert, Gotteland, David, Haon, Christophe

Year:

2016

Language:

english

File:

PDF, 352 KB

english, 2016

41

Toward a Methodology for Measuring Advertising Copy Effects

Hubert Gatignon

Journal:

Marketing Science

Year:

1984

Language:

english

File:

PDF, 569 KB

english, 1984

42

Manipulating Consumers is not Marketing: A Commentary on Cass R. Sunstein’s “Fifty Shades of Manipulation”

Gatignon, Hubert, Le Nagard, Emmanuelle

Year:

2016

Language:

english

File:

PDF, 304 KB

english, 2016

43

Determinants of Competitor Response Time to a New Product Introduction

Bowman, Douglas, Gatignon, Hubert

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.47 MB

english, 1995

44

The INSEAD-Wharton Alliance on Globalizing (Strategies for Building Successful Global Businesses) || Conclusion: The continuing process of globalizing

Gatignon, Hubert, Kimberly, John R., Gunther, Robert E.

Year:

2004

File:

PDF, 286 KB

2004

45

A Propositional Inventory for New Diffusion Research

Hubert Gatignon and Thomas S. Robertson

Journal:

Journal of Consumer Research

Year:

1985

Language:

english

File:

PDF, 703 KB

english, 1985

46

The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation

Hubert Gatignon and Erin Anderson

Journal:

Journal of Law Economics and Organization

Year:

1988

Language:

english

File:

PDF, 3.18 MB

english, 1988

47

Competition as a Moderator of the Effect of Advertising on Sales

Hubert Gatignon

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 2.04 MB

english, 1984

48

Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz

Robertson, Thomas S., Gatignon, Hubert, Cesareo, Ludovica

Journal:

Journal of the Association for Consumer Research

Year:

2018

Language:

english

File:

PDF, 1.23 MB

english, 2018

49

Determinants of Competitor Response Time to a New Product Introduction

Bowman, Douglas, Gatignon, Hubert

Journal:

Journal of Marketing Research

Year:

1995

File:

PDF, 1.47 MB

1995

50

Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities

Reibstein, David J., Gatignon, Hubert

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 1.21 MB

english, 1984

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